Global live entertainment company – Trafalgar Entertainment – has announced the acquisition of leading London theatre app, Stagedoor.
With thousands of audience and critic reviews, personalised recommendations and a seamless booking process, Stagedoor is London’s most comprehensive and innovative theatre guide.
The purchase of Stagedoor is the latest in a long line of acquisitions made by Trafalgar Entertainment in recent years following Trafalgar Releasing, Stagecoach Performing Arts, London Theatre Direct, the former HQ Theatres and Helen O’Grady Drama Academy.
As part of the deal, Stagedoor’s staff along with their Co-Founders CEO, Michael Hadjijoseph and CTO, Alex Cican, will remain with the company to ensure that future business ambitions are fulfilled.
Michael Hadjijoseph, Stagedoor Co-Founder & CEO, said: “We’re very excited to be joining the Trafalgar family. Our vision for Stagedoor is completely aligned with the capabilities of a larger organisation like Trafalgar Entertainment, and the synergies between other portfolio companies in TE’s group gives us confidence that we will be able to realise Stagedoor’s full potential in becoming “the new home of theatre.”
Helen Enright, Trafalgar Entertainment Group COO, said: “Innovation is at the heart of everything we do at Trafalgar Entertainment, and we’re delighted to be welcoming Michael, Alex and the Stagedoor team to the fold. We look forward to working with them to expand the app’s reach and offering, and will continue to invest in the technology and the app’s capabilities.
“Crucially, this acquisition and investment in Stagedoor will add greater value to producers, and the additional sales channel will enable us to reach a broader audience and gather valuable data from committed theatre goers.
“The acquisition also reinforces our commitment to the theatre industry and is an exciting proposition for TE as we continue to build our ticketing division and strategy. We look forward to selling more shows, tickets and providing value added services to customers and theatre fans everywhere.”
Stagedoor is the best way to discover London’s hidden theatre shows. Algorithms sift through every show in London, to find the perfect theatre show for theatre fans.
The app recently created a loyalty scheme that rewards its users for visiting venues across the capital. Stagedoor connects a growing community of theatre lovers through reviews and individually curated content.
Terms of the deal were not disclosed.