Virgin Red has launched its new rewards club on an exclusive, invitation-only basis and it has been announced that London Theatre Direct is a founding partner.

Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin group and beyond. Virgin Red makes it really easy for members to earn and spend Virgin Points – the universal Virgin currency which was launched in September. And, it’s a rewards club like no other because Virgin Points don’t expire – so no matter what life throws at its members, points can be used now or in the future. Put simply, loyalty doesn’t expire with Virgin Red.

Virgin Red recognises that rewards aren’t one size fits all – from the everyday to the extraordinary – Virgin Red showcases the best of the Virgin family.

Members not only enjoy top West End shows from London Theatre Direct, but with five rewards categories, they can also enjoy a range of earn and spend opportunities, including lockdown-friendly rewards.

Mark Prethero, Commercial Director at London Theatre Direct, said “We’re delighted to be a founding partner of Virgin’s new reward club. This unique partnership will open up an exciting new channel for live entertainment producers to distribute their inventory and benefit from the loyal and vast customer base that the Virgin Group holds.”