London Theatre Direct (LTD) has announced details of another exciting partnership.

Founded in 1963, Albemarle has been established in the West End for over 50 years and works closely with all the prestigious 5 and 6 star hotels in London. Albemarle operates their own Theatre Ticket Desks at renowned hotels such as Dorchester and Claridges. Personal service and individual attention to customers continues to be Albemarle’s ethos and was undoubtedly a big factor in the company’s growth over the years.

By partnering with LTD, Albemarle of London will utilise LTD’s best in class b2b distribution and API technology including support for socially distanced productions and contactless ticketing, and will enable theatrical producers and marketing agencies to continue to access the marketing opportunities and benefits that Albemarle and their clients provide.

Ryan Woods, Marketing Director at LTD, said: “As we return to live entertainment in the West End, LTD is providing a 360 degree solution across the day sales channels and exposure across London’s hotel concierges and physical ticket sales channels. It’s very exciting to be working with the team at Albemarle and offer their clients full access to our cutting edge tech and contactless customer sales solutions.”

Mark Prethero, Commerical Director at LTD, confirmed: “As domestic tourism and staycations are set to take the capital by storm this year, followed swiftly by the return of international tourists, we’re excited to work with Albemarle to maximise this opportunity.”