It’s been a busy month for London Theatre Direct (LTD) with the announcement of a string of exciting business partnerships.

First, LTD has announced a new ticketing and advertising partnership with Telegraph Media Group to power the new Telegraph Tickets website.

This special partnership will enable both theatrical and live entertainment producers to reach their target audiences and build a community of arts and culture enthusiasts by deploying a comprehensive solution both online and offline that incorporates print ads, content, digital marketing support, and online ticket sales.

Under this agreement with London Theatre Direct, Telegraph Media Group will, in turn, be able to access millions of tickets at any one time through London Theatre Direct’s innovative ticket distribution platform featuring real-time inventory and industry-leading booking technology.

Francis Hellyer, CEO of London Theatre Direct, said: “We are delighted that Telegraph Media Group have chosen London Theatre Direct as their partner in this game-changing deal, allowing theatre producers to reach a pitch-perfect audience. This announcement is a tribute to our team who continue to innovate their way through these difficult times, and it marks a significant step in creating a brighter future for our industry. We very much look forward to working with our new partners at TMG.”

Another partnership with easyGuide enables locals and tourists alike to discover and book tickets to exciting activities and experiences in their favourite cities around the world. easyGuide is the latest to join the “easy” family of brands which includes companies such as easyJet and easyHotel.

This new partnership will enable theatrical producers to reach an audience of in-destination travellers via the new easyGuide platform which utilises London Theatre Direct’s b2b distribution technology.

Mark Prethero, Business Development Director at London Theatre Direct, said: “We’re delighted to partner with easyGuide whose product and marketing reach is a perfect fit for our business. We look forward to working closely with easyGuide to help bring both national and international audiences back to the West End.”

LTD has also announced support for tickets for West End Theatre and other events in Apple Wallet. Theatregoers with an iPhone or Apple Watch will now have the option to download their ticket directly to their devices for contactless entry into venues for a growing number of shows. Support for alternative devices will be rolled out in the coming weeks.